Sunday, June 1, 2014

Marketing of Farm products


                Food security is very essential for growth of India. Whenever India enters global markets in case of food shortages, global prices shoot up as requirements of India are huge. Abnormally high Onion prices in recent days have hit the poor and middle class households very badly. Food inflation is threatening growth story of India. It is therefore need of hour to launch comprehensive action on managing supply chain of food products.
Need for consumers:
·         Except for food grain (directly managed by FCI), most of other products are sold to customers at prices multiple times of farm procurement prices; 
·         middle men often indulge in hoarding and cartelisation to increase prices but are very difficult to control due to their unorganised activities
·         large quantity of food products perish due to logistic and storage problems; 

Need for farmers:

·         One of the biggest reasons of farmer suicides in India is marketing problem of farm produce. In recent case of onions it may be temporary gain to few farmers to Maharashtra but they could be in distress in next year when large number of farmers would shift to onion farming and prices will crash. In the end, it would be middle men and their supporters who would be making the killing.
·         Due to this reason, farmers of Punjab, Haryana, UP usually stick to wheat and rice farming as assured marketing facilities are available.
·         Few years back commodity exchange was started so that farmers could benefit from forward trading of commodities and can plan the sowing accordingly. But, this has only increased the prices of commodities and not benefitted the farmers.

This seems to a case of market failure and probably a food price regulator like RBI is required. 

Possible actions:
1.       Setting up a fair price regulator for essential commodities which determines fair market price for various food products making certain assumptions about projected supply. To make its job a little manageable in scope, it can restrict itself to the highly critical ones which influence inflation big-time, like wheat, rice, potatoes, onions, tomatoes, pulses, to name a few. Basically, just focus on the 20% of the food-products that impact 80% of the cost associated with food. 
2.       One or more PSU like FCI to procuring 10-20% of produce, moving and storing it at multiple locations closer to consumption points through hiring of storage spaces. Selling in open market throughout the year. 
3.       Decision of Government to allow FDI in wholesale/retail has not helped much in this regard. A lean PSU manned by technically trained manpower can be quite useful(trained manpower  from private sector could be very valuable).
4.       Declaring MSP before start of sowing season for essential food products, not only food grains. This would provide marketing security to farmer. 
5.       Taking direct market action in case of abnormal rise or fall in prices like RBI does in case of exchange rate management. 
6.       Supply chain rationalization reducing as many middlemen as possible. e-Sourcing might be one way to do so


Ultimately, we need to attach a high value to the life of every Indian instead of consigning them to being just numbers. Our system can be developed in a way that respect and justice is given to every Indian and every Indian life matters.